• Career Options In An Advertising Agency

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    May 31, 2017 /  Advertising

    As the world comes closer every day, the available career options have grown wider. Gone are the days when a graduation degree from college was the only option, before one began a career. With modern technology and improved lifestyles, the demand for employment in various fields has increased tremendously. New career options are available for people to help them explore their creative side, and turn their passion into a profession.

    Today, we give you a small insight on the various career options, which you can explore in the field of advertising. A full service advertising agency demands for expert skills in various departments for different personalities, with varied creative talents. Here are some of the career options that one can explore in an advertising agency

    Account Executives: This type of career option is best suited for people who are well organized and possess leadership qualities. The job of an account executive is to prepare media plans, control budgets, give suggestions on strategy issues, etc. Account executives are well paid and there is good scope for career growth.

    Copywriters: Creative and witty people who can swiftly put their ideas in words are best suited for the copywriters’ post. The job of a copywriter is to visualize an idea and present it in limited words. They must hold a strong command over the English language, and have the knack of converting an idea into words.

    Media Manager: People who are good with public relations skills are best suited for this job. The job of a media manager is to buy space in the media and update clients with the progress of their work. It is very important to be bold and quick for the job of a media manager.

    Graphic Designer: People who have good knowledge about colors and are creative in nature, have the capacity to pull off this job excellently. It is very important to have good knowledge about color combination, design principles and typography. There is a lot of scope for growth for designers in digital media.

    Photographer: People who have good knowledge about photography have a high demand in an creative advertising agency. Ad agencies demand for expert skills and do detailed work on their projects. Photographers have great scope for showcasing their talent and creativity in such firms. It is very important to have technical as well as practical knowledge about photography.

    There are many more career options available in the world of media and advertising. The current generation will do great in any of these career options, because of their vast knowledge and understanding of the media world. Use of internet and exposure of western culture has broadened the imagination levels of the 21th century youth. This level of exposure increases creativity in outdoor advertising, transit advertising, online advertising, etc., and encourages more employment opportunities in the field of advertising.

  • The Disadvantages Of Subliminal Advertising

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    May 31, 2017 /  Advertising

    Due to the complexity of the human mind, it has various levels of consciousness: the state of dreaming, conscious-rational and lastly the subconscious level. This last level is one which is not able to function through logic or reasoning abilities, and cannot differentiate between what is real and what is fictional.

    Subliminal messages sent into the subconscious mind gives it the foundation to grow the message into reality. It is a form of thought-controlling, as there is a link of communication between the subconscious and the conscious mind, allowing it to affect each other. Hence, there is much controversy surrounding the use of these subliminal messages, as hidden persuasive messages have been used to influence audiences. Such incidents are commonly found in commercials and advertising, and in rock music. There has been much criticism on the use of insidious subliminal messages to maximize revenue.

    Subliminal messages used in advertising or subliminal advertising, are most of the time consisting of brief visual or audio messages that our brain does not consciously register what it has seen or heard. Most of the time, there is less than 25% chance that the message will be picked up by the conscious, and is used to provide stimulus for action.

    Subliminal advertising does exist. In actual fact, very little marketing agencies endeavor to input such messages due to the powerful impact that they can place on the audience, which would lead to overwhelming bad press that would be received if the subliminal message was found out. This puts off any potential benefit that the subliminal advertising may bring.

    According to an April 2006 issue of the New Scientist, research has proven that subliminal advertising messages do work, under the right conditions. The researchers also found that priming only works when the prime is goal-relevant. In plain English, this means youre potentially going to buy a product that quenches your thirst only if you were already thirsty anyway. Subliminal messages are therefore more effective in priming a target audience to choose one brand over another, rather than in recreating an real need for the product.

    While it is has yet to be sufficiently proven that the brief subliminal messages can affect your behavior without you knowing, it is still arguable that subliminal advertising can be more effective than normal means of promotional communications which people are consciously aware of.

  • Reasons Why You Should Use Billboard Advertising

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    May 31, 2017 /  Advertising

    Billboard advertising is the buzz in the economic world. If you want to advertise your latest products, or be recognised for your state of the art services, advertising with billboards is the key to your success. No wonder many companies prefer advertising with the use of billboards over other means of making their products and services known to the public.

    Why billboards?

    Do you see billboards along the streets, the highway, and in business areas around your home? Do you see them advertising the latest products or services offered by a company? Indeed, you see them almost everywhere you look.

    They come in different sizes and feature a wide array of products and services. Here’s why billboards are more preferred than other methods of advertising:

    They are eye-catching

    Billboards are one of those things that can easily catch your attention. Whether you are walking in the streets, or stuck in traffic, you can get hooked looking at their colourful display and what the advertiser has to offer.

    Others even go to the extent of having popular actors endorse their products and reflect that in their billboards. These are enough to arouse the interest of consumers and make them want to know more. Further, their huge size is visible and clear to see, even at a distance.

    They are practical

    Why do you have to spend thousands of pounds just to have your product and services advertised? Television advertisements can cost a great deal of money, since you would have to buy airtime everyday. The same thing goes with advertising over radios. With billboards, all you have to do is pay a specific amount and the advertising company will handle everything. You will have your billboard visible to the public depending on your contract. It can stay there for a month or even for a year. There are also advertising companies that offer free repair in case of any damage.

    They are convenient

    Billboard advertising is definitely more convenient than other means of advertising. You no longer have to come up with jingles or scripts, or hire people to do your commercials. Moreover, it only takes a few days to put up a billboard, which makes it ideal for companies who want to make their products known to the public in the quickest time possible. Billboards can reveal everything, from the name of your product, to its amazing features. People who look at your billboard can tell exactly what you offer and how to avail of your services. They do not necessarily require famous personalities to catch the interest of consumers. In case you want a different style put up, you can change the layout and design anytime you desire.

    Billboards can do wonders for your advertising needs. Make sure you find a good advertiser that can work on your billboard according to your own design and preference. It is also wise to look for advertisers that offer an excellent package at a reasonable price.

  • Advertising Agencies And Their Contribution Towards Business Sustenance

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    May 30, 2017 /  Advertising

    Advertising Agencies are organizations that cater to the marketing and promotional needs of a business or an organization. Their main purpose is to nail down the target market of a business and determine what promotional tools or activities are suitable to generate sales and win over conscientious customers. With the existence of different advertising techniques and a wide-ranging clientry, fixing upon an effective sales strategy is no picnic. Thus and so, conducting a demographic study and observing the totality of ideas and perspectives that are currently well-received by the target audience is deemed imperative.

    Various forms of media are used to give a boost to your business. Advertising agencies use print, tv, radio or social media to exert influence on potential clients. Print media includes newpaper and magazine advertisements, as well as brochures, flyers and posters. Television and radio advertisement, on the other hand, encompasses commercials and plugs. Social media, which has gained notoriety in the recent years, utilizes the power of the internet and its capacity to run interference for social interaction and information dissemination. It includes marketing through social networking sites and blog sites. Some advertising firms also put together some promotional events that aim to entice likely customers. Discounts and freebies are associated with such events.

    With the leading-edge medium that is called the internet, marketing and advertising have become more convenient. With web development and search engine optimization as its main peripherals, internet marketing has found its way to become the most-sought after sales strategy, mainly because of its capacity to reach a wider audience, and it is more economical. However, unlike the traditional advertising tools, it requires careful analysis and constant monitoring. And because it revolves around user traffic, building a simple yet resplendent website, with to the point and relevant keywords is essential.

    As a business owner, it is important that you consider your budget in working out an advertisement deal. You would not want to be in financial trouble just because you have chosen a wrong advertising campaign, compelling you to disburse a disproportionate amount of money to launch and promote your product or services. A good advertising technique doesnt have to be costly, as long as it compels people to notice your product & eventually, consider them. Advertising agencies should be able to understand their clients budget, with their product still their first concern.

    In the interest of multifold advertising agencies making the same pitch, and the subsistence of various promotional strategies, such as product-oriented advertising, image advertising, advocacy advertising and public service advertising, doing a thorough research would not hurt. If your business relies on continuous marketing, you should find help from an advertising agency that is willing to lead you towards meeting your marketing objectives. Regardless of how good your product or service is, when they are virtually non-existent, it will go down the drain. Thus, it is of substance to enlist an advertising firm that has your best interest at heart.

  • How To Bus Shelter Advertising

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    May 30, 2017 /  Advertising

    Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the last decade. And some of the big companies use bus stop and shelter advertising to get a quick message across to a travelling audience. Advertising and Marketing on bus shelters allow advertisers to reach a large number of people in a short amount of time. Most people waiting at the bus stop do not have anything else to do but wait. And reading an advertisement will help pass the time. A well executed advertisement will catch and hole the eye of someone waiting.

    One thing to know though is that this format is all about impact and design. The turnaround from design and production to placement can be very quick and there are always people on hand to help you in this department such as the Best Advertising Agency in your area. This format also has some real advantages over the large outdoor billboard advertising displays you see in the high street or on the side of buildings next to a motorway. Bus Shelter Advertising is highly visible to both pedestrians and vehicles due to curbside position in densely trafficked areas. Theres also great ad impact since passengers have few distractions as they wait in shelters, thus elevating potential for ad readership. The magazine-quality reproduction also provides an appealing showcase.

    The first thing you should do is to contact the advertising authority. Most bus shelters are owned by the government but sell ad space through other companies. Contact information for Advertising and Marketing is normally listed on the actual bus shelter. If there is none, contact the citys advertising division. The sales representative will tell you the price of your ad on a bus shelter, along with how large the ad will be, and how long the ad can remain on the bus shelter. They will also give you statistics on how many bus riders will see your ad and if businesses who advertised in the past have had success from using those particular bus shelters.

    Next, you need to calculate the cost of executing the advertisement as well as placing the ad in bus shelters. The best advertising agency creates and distributes the ad, while the sales representative for the citys transit authority just provides the space. Make sure the dimensions of the ad will fit the allotted space. It will cost more to advertise in a large populated city where people frequently take public transportation than a small town with few bus stops.

    And lastly, pay the sales representative after a contract has been drafted and signed by both parties. An Effective Advertising run is large in size, eye catching and in a highly trafficked area where it is likely to be frequently seen by many people, not just those waiting at the bus stop. The contract should be for at least a few weeks and at numerous bus shelters for maximum visualization.

  • Does Bus-bench Advertising Work

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    May 29, 2017 /  Advertising

    Ever noticed just how much Realtors dominate bus bench advertising space? Have you considered bus bench advertising for yourself it might be a good fit for you, but without knowing the facts you could lose thousands of dollars.
    The true cost of bus bench advertising

    Here are some statistics about bus bench advertising in the US:

    * There are around 32,000,000 ad-supporting bus benches in the US
    * Average cost for one bus bench (2007): $250.00US/month
    * Bus bench advertising is an $8 billion industry in the US

    Talk to a sales rep for a bus bench and they quote you a monthly rate for space that will vary depending on impressions and location. What they won’t tell you are that you’ll need to pay extra for:

    * special design, printing
    * special installation
    * several additional months paid in advance to guarantee your spot
    * periodic repairs that’ll be needed to repair damaged/vandalized benches

    These expenses can add up quickly, and unless you’re able to keep the dollars flowing, you’re likely to drive by your bus bench and find you’ve grown a mustache.
    Some placements work better than others

    In the world of bus benches, the rules are no different: Location, location, location. Bench reps will be able to give you the number of impressions your ad receives in any given period, but impressions alone won’t guarantee success. The following are some other must-haves with your bus bench location:

    * Traffic lights
    * High traffic areas that get congested during peak traffic hours
    * Major arteries into your target areas

    Contrasted colors and design

    Drivers are inundated with advertising on their commutes, and for yours to stand out it’ll need to have the maximum possible contrast with its surroundings. Make sure to choose colors and fonts accordingly. Better yet – consult a marketing company with experience in bus bench design to help you.
    Send the right message

    Your bus bench needs to present a consistent, compelling, and SHORT message. Keep the following in mind:

    * everyone offers a, “free home evaluation”
    * photos may clutter up your bus bench and take away from your message
    * your points of contact must be front-and-center: make sure your phone number and website are displayed clearly
    * your message must entice potential customers – offer neighborhood real estate stats, or something else that is compelling

    So – do bus benches work?

    Well, like most things it depends on who you speak to – but the short answer is: yes – but only if you’re smart about it.

  • Deploying Aida Theory Through Online Advertising

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    May 27, 2017 /  Advertising

    Every advertising campaign of a brand calls for maximum attention from customers to create an interest on their mind so that they develop a desire to buy that product and finally take to action i.e. buy it. Summed up as the AIDA theory of advertising, every advertiser ensures an effectively deploys his brand promotion campaign through this theory. Though we are already familiar of this theory on the context of conventional mediums of advertising such a television, print or outdoor, for online or digital media, implementing the overall ad campaign by deploying AIDA theory has few variants that are briefly discussed in the following paragraphs.

    You have ample options of conveying your brand message through digital media. You can choose from a range of online advertising practices such as Banner advertising, viral marketing, PPC ads, Social Media Advertising. The only concern is to frame your ad message in an interesting manner so that it easily grasps the attention of customers. The more interactive or interesting your ad looks, easier for you to attract your customers attention, so, give your best shots while framing the advertising message of your brand.

    Any interesting brand message creates interest on customers mind. They would be curious to know the details about the brand even if they are not ready to buy or adopt it for the time being. If the brand message sounds irresistible, it will further create a desire or likeness to buy and take it home. Therefore, its all upto you, your advertising techniques particularly the final message you convey about your brand- its attractive features or benefits or any striking deal related with it. When a brand message sounds too striking or fascinating, customers are ready to take to action.

    Deploying AIDA theory of brand promotion through online advertising has one added advantage. Online ads are mostly interactive. Besides, the rising trend of digital media has made it possible for various brand owners to bridge the communication gap with their potential customers. Anyone who knows how to surf internet can go through the brand message. This global feature of online advertising is yet another asset of launching a promotion campaign through digital media. Social media advertising has also become another raging practice amongst modern brand owners. Most of the brand owners can now communicate directly with their target customers without any mediator between them. All in all, Online Advertising media is poised to grow further in the future.