Advertising on cars:
This comes under the category of “Mobile Outdoor Advertising” or “Mobile Hoardings” or “Mobile Billboards” or “Wrap Advertising”
Advertising on cars has come into existence because of the limitations of Billboard advertising. Billboards are static and expensive.
1) Only people who go through the particular road or junction where the billboard is present can see the advertisement on it. That too when they stop or pause because of traffic signals or traffic jams. So, the target customers in the case of billboard advertising are limited.
2) Billboard advertising is also expensive. The cost of a single billboard advertising located at a busy road generally runs into lacs of rupees per month. So, companies with limited or small advertising budgets cannot opt for this medium. Only corporates can afford.
Also print media and electronic media, target people who are sitting are indoor i.e those in homes or offices. There is no specific media for people who are outdoor and mobile or commuting. i.e. who are on the move through the busy roads.
“Advertising on cars” bridges this gap in the advertising mix. It targets the complete outdoor market, i.e. people who are on move, walking or driving or traveling in cars or buses or trains. It is very cost effective and influential compared to billboard advertising.
These cars move around the city thereby taking your brand message to your target customers all over the city. These cars move through the busy roads and pass through your target geographic areas, thereby allowing you to target customers geographically.
You can select cars that drive through your target areas.
Advertising on cars takes your brand to millions of your customers in the city, thereby creating brand awareness. It creates millions of impressions all over the city in your customer’s minds, thereby increasing your brand equity. It keeps your phone ringing always and getting you new and repeat customers. It increases your sales and your profits dramatically.
According to market surveys, it is revealed that “more than 90% of the people remember the advertisement on the cars and were able to recollect the message on the car”
When you advertise on a moving vehicle like a car, it catches the attention of people it moves through, whether they are pedestrians or those waiting on roads or people watching from their buildings or offices or people driving on the roads or those commuting by various other modes like motor bikes, autos, cars, bus or train etc.
Advertising on cars is more effective during peak hours in a day i.e. When there is huge traffic on the roads and vehicles moving at a snails pace and during traffic jams