• Impact Of Different Advertising Modes On Customers!

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    July 24, 2017 /  Advertising

    Television Advertising and its impact on customers

    For years, television media has been a source of brand information. Various brand owners launch their promotion campaigns through television media. Because of its audio-visual impact, television media is one of the preferred channels of advertising widely adopted by brand owners and advertisers.

    Radio Advertising and its impact on customers

    Radio advertising is one of the impactful means of promoting a brand, service, event or idea. Though radio ads provide only audio impact on customers, it provides massive reach to a bulk target group. Radio Advertising is also a cost effective mode for low-budget campaigns. Hence, for those brand owners who want to reach out to a bulk target group, radio advertising is the most affordable means to promote his brand or service.

    Print Advertising and its impact on customers

    Print Advertising is one of the oldest means of brand promotion. Any form of advertising that is in print version such as pamphlets, leaflets, brochures, newspaper classifieds etc come under print advertising. Print ads provide detailed information about brands. Whats more, customers can rely on these ads even in the future for reference or to find out any useful brand info

    Outdoor Advertising and its impact on customers

    Outdoor Ads are one of the oldest modes of brand advertising. Various brand owners prefer to launch their ad campaigns through OOH media since OOH ads provide a larger than life impact on customers thereby delivering the brand message effectively and within a less amount of time. Brand advertising through outdoor media is advantageous since OOH ad displays are round the year available for customers to avail of various brand information. Be it through a billboard ad or a poster ad, an OOH ad provides a rich and effective impact on customers who travel from one place to another. This is why OOH Advertising is still one of the best modes of brand promotion despite the fact that its one of the oldest means of advertising.

    Creating a great advertising campaign requires good fortune along with right methodologies, strategies, tools and techniques. By and by, building a brand starts with an idea. It takes a good idea to attract customers attention and persuade them to buy your product. An advertising campaign that doesnt contain a good idea passes like a ship in the night- unnoticed by customers. Synonymous with originality, a unique idea creates a great brand story and positions a positive image of the same on customers mind. Originality should also be observed in the advertising campaign. The brand advertiser should ensure that customers avail of a new as well as fresh communication through the ad campaign. Customers infact anticipate something new or refreshing in the brand communication each and every time the advertiser communicates with them.

  • Current Scenario Of Outdoor Advertising In India

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    July 23, 2017 /  Advertising

    Advertising through outdoor media or in other words presenting any brand or business message through an out of home channel has become one of the common practices amongst brand and business owners. A big leap has been seen in the outdoor advertising in India and its various avenues. Billboard Advertising, Airport Advertising, Mall Advertising, Metro Advertising- all these are growing avenues of advertising in India through OOH media. In this article, let us have a brief look at the current scenario of outdoor advertising in India.

    More Brands are adopting OOH media

    Of late, it has been observed that more brand owners have adopted outdoor advertising means to promote and position their brands in the market. OOH domain is growing fast at various avenues such as airports, metro stations, shopping malls, outdoors etc. The rising number of brands in the market, the increase in spending capacity of customers, the mushrooming market- are three main factors that have so far provided a boom in OOH sector in India.

    Rich means, affluent techniques of brand promotion

    Another much observed feature about outdoor advertising practices in India is the implementation of rich tools and techniques to promote brands. Contemporary outdoor campaigns are also enriched by the introduction of digitalized media. Conventional OOH practices such as ordinary billboard advertising campaigns, wall paintings or poster ads are replaced by digitalized billboards and hoardings. Providing rich interactivity between customers and brands, modern OOH campaigns speak volume about the advertised brands all through rich and influential channels of brand communication.

    Seamless brand communication

    Today seamless brand communication is possible to OOH media. Advertisers can keep talking with target customers relentlessly through the various OOH channels. Be it at cinema theatres, shopping malls, eating outlets, entertainment houses and highways or simply at the community gate, outdoor advertising practices ensure that customers” are continuously encouraged to try out their products by providing repeated and seamless brand messages.
    Outdoor advertising industry is yet to undergo many remarkable changes in the near future. And it is also expected that its importance is going to rise further. For established as well as emerging brands, outdoor media is the right means of communicating their ad messages to customers. Evaluating the manifold utilities, every brand owner should adopt OOH techniques and tools of promoting their brands in the market. Be it a billboard ad or a kiosk ad, any OOH ad display influences the passing attention of those customers who are on the go.

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  • High Definition Television Has A Role In Advertising And Marketing

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    July 23, 2017 /  Advertising

    Television, the mass medium for news, views, information and entertainment, and being one of the most effective methods of reaching the masses, plays a significant role in the marketing and advertising industry.
    Television, which has the added advantage of sight and sound
    against other media like print, bill boards, mailers, looks indispensable for marketing and advertising industry as the main promotional activities of these sectors are currently being done through TV.
    In India, television commands 72 per cent of the urban Indian’s time spent on media. The reach of television has grown by 12 per cent since 1999. Cable and satellite penetration has risen from 29 million in 1999 to 40 million, a 31 per cent growth, which is more than double the figure of television’s rate of growth. Around half of all homes in India with televisions now have cable and satellite subscriptions. This shows how TV is important for advertising and marketing industry apart from news magazines etc.
    As the television covers more and more houses both in urban and rural areas by days, there comes its more developed digital format – the high definition television.
    High definition television gives high quality picture on the screen and the quality of the sound is also superior to that of a regular TV set.

    Higher picture sharpness, larger picture, more colors, wider picture, multi-channel digital CD quality sound are some of the feature of the High definition television. Types of high definition television include direct-view, plasma, rear screen, and front screen projection.
    Under the high definition television, standard pictures become six times the resolution of a regular TV set. High definition television set presents a 720 to 1080 lines of resolution compared with just 525 lines presented on a regular television set. Motions are smooth and the picture becomes clear enough to sit very close to a very large screen. The picture is displayed in a panoramic 16:9 horizontal-to-vertical aspect ratio to be more like movies and add the feeling of realism to TV.
    To know more about the topic, get a copy of Pitch, a monthly magazine on media, marketing and advertising, or log on to www.pitchhonet.com. Pitch provides news and the latest trends in marketing and advertising industry. It publishes interviews of prominent business personalities, tells about popular brands, gives reviews of business related books, highlights on new advertising campaigns, etc. The magazine is published by exchange4media, India’s premier portal providing news, views and analytical information.

  • A Guide For Name Change Advertising In Times Of India

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    July 23, 2017 /  Advertising

    Do you want to reveal your new identity to advertiser? TOI is best option for this purpose. The newspaper is circulated in all metropolitan cities. It covers Hyderabad, Kolkata, Delhi, Mumbai Bangalore & Chennai. Besides this, its some editions enlighten small cities. Why it is best for Name Change Ad? There are several reasons to prove that advertising in Times of India for name change declaration is best.

    What people mostly look for while giving ad to change their name? Most of them are highly concerned for low price packages. TOI very well satisfies this requirement. Times of India advertising rates for name change ad are very less. Here, two most popular package of TOI are mentioned. One is Times of India Delhi Edition package and another is TOI- Delhi + Navbharat Times-NCR. The first package is worth Rs 700 & another is worth Rs 1270. In first package, Rs 140 are charged for each extra line. You have to pay the amount of Rs 245 for each extra line in second package.

    Among both the packages, second one will be money saver for you. It has been said because you are required to select two newspapers for name change ad. If you avail this combo pack then your ad will get published in two newspapers- One is Hindi that is Navbharat Times & another is English that is TOI.

    The above given description will help you to find out that which package will solve the purpose of advertising. If you have already decided to put your ad in any other popular Hindi newspaper like Dainik, Hindustan Hindi then avail TOI Delhi edition package.

    Some samples shall help you to compose your name change ad. So for your help, we bring for you some advertising samples- Anuj Singh, S/o Vikas Singh R/o Flat no xxx, Plot No. 1- A, Gagan Deep, Sector-x, Vaishali, Ghaziabad – 201010, have changed my name to DINESH BARI for all purposes.
    There is another example for your help-Sidhartha Mishra, R/o. Flat No. A1, Nirvan Residency, Sri vaishnav Co-op Housing Society, Andhra, has changed his name to Sidhartha Kumar Mishra

    So, the important components of these ads are Address, Old Name and New Name. It is not mandatory to give your phone number. To inquire more details about these ads in TOI, you can go through the website of any newspaper advertising agency. There, you would be able to discover the current offers anytime.

  • Mobile And Internet Advertising Set To Boom

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    July 21, 2017 /  Advertising

    Mobile advertising is the form of advertising using mobile phones or using other mobile devices. Mobile advertising is a part of mobile marketing. Mobile advertising is closely related to online advertising or internet advertising. Mobile advertising involves displaying text, graphic image and animated ads on data enabled mobile devices. The worlds wireless infrastructure is moving in the right direction, and the catalog required attracting mobile advertisers increasing. There are different ways of advertising on mobile phones, like SMS, calls, MMS, blue tooth, internet gaming, screensaver or wallpaper logos.

    The current mobile advertising India, on the other hand, is estimated to be just Rs 0.6 crore. It includes broadcast SMS, brand jingles as caller ring back tones (CRBT), product placements in mobile phone games and banner advertisements on Internet-accessed through mobile phones. India’s online advertising is expected to reach an inflection point by 2009-end – a time when mobile advertising is predicted to grow at a roasting speed. Mobile advertising is going in a slow but fixed pace. The reason is that marketing people and consumers have to understand the benefits and the technology has to be sold at a low price. Mobile advertising as a product to mobile marketers is also somewhat upsetting: There are a lot of new concepts for marketers to learn.
    However, its said that there is more of talking then action in mobile marketing.
    Mobile advertising grows bigger than any other form of digital advertising or internet advertising.The number of people that uses mobile increasing rapidly.
    Chances of seeing an ad in mobile is higher using SMS or MMS or WAO Applications.The response rate is higher on mobile as compared to other advertising devices
    .
    Advertisers can arrive at their target audience more accurately.
    The biggest challenge for mobile advertising India or internet advertising now is educating the system that mobile is not the same as the Internet, bcoz of the advanced functionality of phones and networks.

    Mobile advertising and internet advertising has gone away from the testing stage by brands, which now see it as a reasonable option for the promotional dollars, says Laura Marriott, executive director of the Mobile Marketing Association (MMA). The operators have played a vital role in helping the association develop guidelines for internet advertising India or mobile advertising India. Over the past few years mobile advertising has become a reasonable advertising channel. This is due to the fact that unlike email over the public internet, the carriers who control their own networks have set guidelines and best practices for the mobile advertising industry (including mobile marketing). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, has established guidelines regarding the use of the mobile channel for marketers. No doubt internet advertising India is going to be the worlds toppest advertising techniques within couple of years.

  • Five Striking Features Of Outdoor Advertising!

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    July 20, 2017 /  Advertising

    The objective of each advertising campaign differs from another. Keeping this point in mind, advertisers adopt various mediums of advertising which best suit the requirements of their brand promotion campaign. Outdoor advertising is one of the oldest mediums of brand promotion. Advertising brands through outdoor media vehicles such as billboards, hoardings, kiosks, posters etc have been in vogue ever since the advent of advertising in India. Five important features/ advantages of outdoor advertising are explained below-
    -Cost efficiency: Out of home advertising methods are cost effective ways to promote a brand or service because OOH advertising is mostly one time investment. One outdoor ad can be kept for weeks, months or even years (provided the ad is not deteriorated by weather or alike factors). Hence, in out of home advertising one doesn’t need to invest again and again. Just invest once and wait and watch to observe the impact.
    -Better reach: Outdoor ads provide better reach to customers as compared to other advertising practices. This is because outdoor ads cannot be switched off like television or print ads. One can avoid a television ad by changing the channel but one cannot avoid an outdoor ad by staying inside home and not going out. The bottom line is that everyone moves out of home and while moving out of home, one happens to watch all those outdoor ads about various brands. The compelling viewership provided to audiences is one of the major advantages or features of an OOH advertising campaign.
    -Potential to reach intended customers: Outdoor brand promotion practices such as airport advertising, mall advertising etc have potentials to reach the targeted customers. Airport advertising is one of the most common practices of outdoor brand promotion. Any advertising campaign whether home based or outdoor is successful if it reaches out to the target audience. In such case, outdoor ads have the ability to reach and influence a defined target group with an affluent brand experience.
    -Scope for creativity and longevity: Outdoor advertising provides more scope for creativity and longevity while promoting a brand, service, idea or business activity. This scope for creativity and longevity makes outdoor advertising an effective and reliable tool for brand promotion.
    -Constant or non-stop exposure to public: Outdoor ads whether airport advertising or mall advertising provide constant exposure about the brand to the general public. This is another striking feature/ benefit of outdoor advertising. Maximum exposure in the market place means attracting a larger number of target audiences. Advertising is a customer-centric affair and attracting old/new pool of customers is equally important for an advertiser to promote his brand or service.
    Outdoor advertising India is becoming trendy day by day. Especially with the advent of digital technology, outdoor advertising has undergone a radical change as compared to the conventional modes and techniques of brand promotion. The trends of outdoor advertising India are yet to revamp and renovate further with a touch of technological sophistication.
    Reference Website: – www.tdiindia.com

  • Types Of Banner Advertising

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    July 16, 2017 /  Advertising

    The most famous form of advertising on the Internet’s World Wide Web is currently banner advertising. Banner ads are the most accepted form of advertising that helps in making good money. Banner ads will make money and an advertiser can earn money by driving lot of traffic to the site in order to increase the number of clicks on the banner ad. Tracking the traffic will give you a incredible idea about the scope of the banner ad. A banner ads works exactly on the concept of advertising where it aims to take the attention of users, creates an interest and desire to know more and lastly expects an action from them to click the banner ad.

    There are different types of banner advertising ……

    Banner Exchange are the most general banner ads , where you place a banner on your site and for every two that are seen on your site, one of your banners is displayed somewhere else.

    Cost per Impression Banner advertising Cost per Impression banner ads make good a banner on someone’s web site and pay each time someone sees it, hence, pay per impression.

    Pay per Click Banner Advertising Pay per Click banner ads are just like the name says; you pay when someone clicks on your banner.

    Keyword Banner Advertising Keyword Banner ads are those where you specify keywords in which you would like your banner to appear. As an example, you are a Marketing company, your keywords maybe: Marketing company,online marketing company as an example. So when someone requests results from those keywords, your banner will appear. It’s another way to target a specific market. The cost of this can be quite extravagant, but it does provide beneficial branding and product promotion.